CAM’s Wine Club
The Colorado State University Alumni Association partnered with Odell Brewing Company's OBC Wine Project to sell a wine club membership, and our design team was presented the opportunity to create a custom label for one of the bottles in the pack.
Learn more about the partnership on Odell’s website:
We wanted to have fun with the opportunity, and presented a few concepts for "CAM's Cabernet," a play on Colorado State University's mascot, CAM the Ram, and the type of wine we were creating a label for, Cabernet Sauvignon.
One option was a playful bike ride across CSU's campus, another explored vintage typography with CSU-centered phrases, and the third option showed CAM holding up a glass of wine. The third option was chosen to explore further.
With the third option selected, we further honed the illustration from temporary stock art to full custom illustration. The side panel presented another opportunity to be playful, and our team's writers came up with copy that both informed the drinker and paid homage to Colorado State University by embedding part of the university's fight song within.
Update July 2024:
The initial series of 3 labels is complete, with the next two labels featuring a Sports Letterman CAM and Spring Time Shades CAM.
The CSU Alumni Association held a wine tasting after we received our own bottles. Below are a few photos from the afternoon (featuring CAM himself!):
